Individual Analysis of Early Venture Growth Case Study
Devoting effort to evaluating and interpreting the case, not just describing events
Facilitating the above by finding ways to present information succinctly
Demonstrating that you have engaged with the case materials and other relevant sources of case-specific info
Developing your analysis by integrating concepts that are relevant to the case i.e. key concepts from lecture materials e.g. (business model and associated dimensions) and/or other relevant concepts (circular economy; recommerce).
The report should definitely include a short introductory section.
A report of this size does not necessarily require an executive summary
The sections and sub-section headings used for the main body of the report are entirely your choice. You might use labels that track purely chronological phases in the case, or you might use more narrative/descriptive/thematic labels for headings
The end of the report is likely to include the elements of the analysis where you reflect more speculatively on future strategy and potential firm development. It is likely that, as a natural consequence of doing this, the report will veer towards presenting its own vision for the company. Doing this would be more in-keeping with the brief than making explicit recommendations.
If you feel it is helpful, you might include a short summary section. Equally, however, this is not essential – particularly if it simply repeats information. Use your judgement on this.
First of all, both the Example A and Example B submissions from the tutorials are examples of good presentation. They both scored well in this respect. Both display good efforts to display descriptive information succinctly through visualisation. Example A has a particularly clean design.
I mentioned NESTA as a good source for studying the design of accessible professional reports. Here are some examples:
This one has a number of cases on growing firms. Note aspects such as the integration of quotes from key informants, and the use of visualisation to explain processes.
This example makes good use of summary tables. Also, using tables/figures to explain the descriptive state of the business/initiative helps avoid lengthy paragraphs of writing which have no real analysis.
During the week 6 lecture slot, you will be presented with an in-class case study which will detail the early-stage development and growth of a relevant business startup. Using this live- case as your material, you are required to present a report which analyzes the key stages of development exhibited by the venture. The report should reflect upon the strategies employed and how these relate to changes in the business model.
The rationale for this exercise is to take student learning beyond the pitch stage of venture development and into the wider considerations associated with growing a new firm. Detailed instructions are outlined below:
1) At a basic level, you should aim to describe the business model at key phases of development in the venture so far:
2) Beyond simply describing changes to the business model, you should also present some commentary on the strategic rationale for those changes. What factors were driving these changes? For example:
3) Finally, you might conclude the report by speculating on the future development of the company and the implications that your strategic vision would have for the business model going forward.
Supporting materials to use
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