Economics for Managers

Unit VIII

  • Unit VIII Final Project
  • Weight: 24% of course grade
  • Grading Rubric
  • A Case Analysis of UberUber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.
  • Construct an eight-page analysis of Uber using the following criteria.
    • Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.
    • Explain Uber’s surge pricing in the context of shifts in supply and demand.
    • Evaluate Uber’s surge pricing in the context of price discrimination.
    • Apply the concepts of economies of scale and economies of scope to Uber’s business model.
    • Apply the concepts of game theory to Uber’s market.
    • Assess Uber’s potential for international expansion and potential trade policy issues.
    • Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
    • Discuss any asymmetric information issues with Uber’s business model.Your essay must be at least eight pages in length (not counting the title and references pages) and include at least five peer-reviewed resources. Adhere to APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed.If you need help identifying peer-reviewed publications, review the CSU Online Library resources Peer-Reviewed Resources and video How to Find Peer-Reviewed Resources (Transcript for Peer-Reviewed Resources video).ResourcesThe following resource(s) may help you with this assignment.

Unit VIII Final Project Grading Rubric

CriteriaAchievement Level
Level 1Level 2Level 3Level 4Level 5
Analysis(35 points)0 – 20Presents an account containing little analysis or relevant argument; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately.21 – 24Presents an account that is descriptive but contains little analysis or relevant arguments; interpretation is not well supported. Course concepts and analytical tools are not applied appropriately.25 – 27Presents an analysis containing relevant arguments; interpretation is not thoroughly supported and not compelling. Course concepts and analytical tools are sometimes applied appropriately.28 – 31Presents a thorough analysis with effective arguments; interpretation is both reasonable and compelling. Course concepts and analytical tools are often applied appropriately.32 – 35Presents an insightful and thorough analysis with strong arguments and evidence; interpretation is both reasonable and compelling. Course concepts and analytical tools are expertly applied.
Content(25 points)0 – 14Content is often irrelevant; information may be noticeably incorrect and/or off-topic.15 – 17Content is somewhat relevant and informative; may stray off topic a few times.18 – 19Content is mostly relevant and informative; may stray off topic one or two times.20 – 22Content is relevant and informative; may stray slightly off topic one time.23 – 25Content is highly relevant and informative; remains on topic.
Accuracy(10 points)0 – 5Most of the assignment is clearly inaccurate and lacks attention to detail.6 – 6Several areas of the assignment may be slightly lacking in accuracy and/or attention to detail.7 – 7Most of the assignment is fairly accurate and shows fair attention to detail.8 – 8Most of the assignment is accurate and shows good attention to detail.9 – 10Accuracy is excellent and close attention to detail is clearly evident in all parts of the assignment.
Writing Mechanics(10 points)0 – 5Writing lacks clarity and conciseness. Serious problems with sentence structure and grammar. Numerous major and/or minor errors in punctuation and spelling.6 – 6Writing lacks clarity and/or conciseness. Contains minor problems with sentence structure and some grammatical errors as well as several minor errors in punctuation and spelling.7 – 7Writing is mostly clear and concise. Sentence structure and grammar are strong and mostly correct. There may be three or four minor errors in punctuation and/or spelling.8 – 8Writing is clear and concise. Sentence structure and grammar are strong. There may be one or two minor punctuation errors and/or spelling errors.9 – 10Writing is clear and concise. Sentence structure and grammar are excellent. Correct use of punctuation. No spelling errors.
Outside Sources(10 points)0 – 5The majority of sources used are not academically reliable. Most of the articles used are not relevant to the topic.6 – 6Some peer-reviewed papers are used along with non-academically reliable sources. Some of the articles used are relevant to the topic.7 – 7Most sources used are peer-reviewed papers, though two or more sources are not academically reliable. The majority of articles used are relevant to the topic.8 – 8The number of sources meets the assignment requirements, and all but one source is a peer-reviewed paper. Most or all articles are relevant to the topic.9 – 10The number of sources meets or exceeds any expressed assignment requirements. Every source used is peer-reviewed or academic in nature. All articles are relevant to the topic.
APA Style(10 points)0 – 5APA guidelines are barely followed if at all. If in-text citations and references are included, they contain major errors. Several in-text citations are missing references and vice versa.6 – 6APA guidelines are loosely followed. Several major errors in in-text citations or references may be present. Some in-text citations are missing references and vice versa.7 – 7APA guidelines are somewhat followed. Several errors in in-text citations or references may be present. Most in-text citations are referenced and vice versa.8 – 8APA guidelines are mostly followed correctly. Reference entries and in-text citations follow APA formatting guidelines and are usually correct. All in-text citations are referenced and vice versa.9 – 10APA guidelines are correctly followed. Reference entries and in-text citations follow APA formatting guidelines and are free of errors. All in-text citations are referenced and vice versa.

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