Company: Royal Caribbean Cruises

Include a proposal page:

Instructions:

• Introduction – should contain a clear purpose statement
• Background
• Opportunity to be addressed (or issue to be researched)
• Objective
• Proposed research methods and design
• Anticipated analysis

Crisis Management Plan Instructions:

Minimum 40 pages long

This is a professional report-style project. The format is similar to the format typically employed in communications campaigns, white papers, or other professional planning reports. The following outline represents the major components of the project type. Use APA style.

Must include:

Title page

Table of contents

 Executive summary

 Introduction

 Problem statement

 Situation analysis (secondary research)

Weakness (problem) and Opportunities (SWOT)

 Primary research

Findings

 Recommendations (objectives, strategies and tactics)

Limitations

 Bibliography

Appendix

Student bio (I can do myself)

Final defense signature page (I will do that myself)

[WLOs: 1, 2, 3, 4, 5] [CLOs: 1, 2, 3, 4, 5]

Purpose: The primary goal of this weekly assignment is to enable you to understand the revision process and revise your paper with the help of a writing specialist.

Prepare:

Step 1: Prepare a shortened version of your Final Paper (at least four pages) by including the following:

• Introduction paragraph and thesis statement you developed for your Week 3 Assignment.
• Background information of the global societal issue you have chosen.
• Brief argument supporting at least two solutions to the global societal issue.
• Conclusion paragraph.
• Must document any information used from at least five scholarly sources in APA style as outlined in the University of Arizona Global Campus Writing Center’s Citing Within Your Paper Note that you will need at least eight scholarly sources for your Final Paper in Week 5.

Step 2: After you have completed a rough draft of your paper, submit that draft to the University of Arizona Global Campus Writing Center by using the instructions found in the Paper Review page. Your paper will be returned within 24 hours, so give yourself enough time to complete and submit it prior to the due date.

Reflect: Carefully review the summary feedback found in the email from the tutor and the margin comments that you see on your returned paper. Consider each of the suggestions provided to help you to revise your paper.

Write:

What You Need to Submit to Waypoint:

• Upload the document that contains the feedback from the Writing Center specialist.
• Submit the journal assignment answering the following questions:
  • Identify the top three issues your writing specialist focused on in your rough draft (e.g., paragraph structure, proper use of quotations, thesis statement, etc.).
    • In what ways were those issues surprising?
  • Describe what you learned from some of the feedback your writing specialist provided as explanations.
    • Was this feedback helpful?
  • Evaluate the usefulness of the paper review tool.
    • In what ways did this activity improve your academic writing skills?
    • Will you use the University of Arizona Global Campus Writing Center to review your work in the future? Why or why not?
  • Identify Writing Center Video Tutorials that you find most useful and explain why. Also, identify tutorial(s) you found least useful and explain why.

We will look at the history of the invention of the automobile. As we will see in this course, utilizing fossil fuels for transportation and electricity production has many implications for sustainability. The patterns of our landscapes and growth of urban areas were facilitated by the automobile. To examine the invention and spread of the automobile, we will watch a documentary biography of Henry Ford (Henry Ford : documentary). The video is located below and the link is: https://www.youtube.com/watch?v=AlgLoaP9Zd0
This is a reflection essay on the information and impressions that you received from the watching the video. Some topics to consider in your essay might be:

How was America in the 1890s limited by available transportation?
What was the social/cultural impact of the Model T? What changes occurred in patterns of urban living and use of the landscape with the Model T?
Other manufacturers competed with Ford’s Model T. Why were they more successful than Ford and the Model T? Was the automobile beginning to represent more than just transportation?
Did Henry Ford and others have concerns about future negative consequences on communities of the expanded use of the automobile and the infrastructure (a modern term) needed to support it?
Did you have other impressions of the film?

 Students are to submit relevant documents electronically via Blackboard.
 Report (Word document) must follow the rules of basic writing fundamentals; must
contain a title page, page numbers (insert & flush right); typed in a 12-point font Times
New Roman, in 2 line spacing.
 In-text citations and reference sections should follow APA style.
 Title page (as shown below)
Final Project
Student Last and First Name
Department of Marketing, New Jersey City University
MKTG 432: Marketing Research
Dr. Prashanth Ravula
May 1, 2022
Note:
For more information on APA Format, students are to visit
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/ge
neral_format.html
https://onedrive.live.com/View.aspx?resid=9E1D26621EA2350E!922&wdEmbedFS=1&authke
y=!ACb0W46RTUEyCPk
Final project details
The dataset (FinalProjectData.sav) contains data related to respondents’ perceptions of the
effectiveness of various types of ads (on 7-point scale; 1 = Not at All Effective; 7 = Very
Effective) and respondents’ gender (1=male and 2=female).
Task Students are to conduct relevant statistical analysis to find if there exist any significant
gender differences for perception of the effectiveness of various types of ads. The results should
be used in developing targeted ads to each group.
Students are highly encouraged to refer learning (material) from this class for successfully
completing the final project.
Final Project
MKTG 432, Marketing Research
Note: Marketing Research Report format is different than the following. Since, students are not
conducting full MR project, several of the sections are not required. Students are just reporting
data analysis and recommendations.
The final (data analysis project) report should contain the following:
Title page
Final Project
Introduction (1 page)
a. Background information
i. Role of advertising in marketing
ii. Role of different types of ads such as informational, humorous etc. that are
included in the dataset
b. Managerial decision problem clearly stated
i. Role of targeted ads (e.g., for each gender)
ii. Research question clearly stated
Data analysis (#pages – depending on the analysis)
a. Descriptive statistics
a. For scale variables – report mean and standard deviation
b. For nominal variable – frequency table
b. Hypothesis testing
a. Data analysis information – discuss the statistical tests applied
b. SPSS output
c. Write up – Interpretation
Conclusions (#pages – depending on the analysis)
a. In a para, reiterate managerial problem and research question – why and what you
have done in this project
b. Major findings and managerial recommendations
References