37.) The X-L Corporation has noticed that small changes in the price charged for its product produces significant changes in quantity demanded. The firm faces:
a.) substitute demand.
b.) inelastic demand.
c.) cross elastic demand.
d.) virtual demand.
e.) elastic demand.
42.) The X-L Corporation’s product is very complex. In order to generate the greatest amount of sales, the firm is most likely to emphasize:
b.) sales promotion.
c.) public relations.
d.) personal selling.
e.) direct marketing.
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