47.) If Colorado State University decreases its tuition causing a decrease in demand at the University of Northern Colorado, this is an example of:
a.) negative cross price elasticity
b.) inelastic demand
c.) positive income elasticity
d.) positive cross price elasticity
e.) negative income elasticity
49.) Which one of the following statements reflects the situation where retailers have grown through mergers and acquisitions and is a reason why sales promotion has overtaken advertising as the most favored marketing communication method?
a.) sales promotions have a long-term orientation
b.) balance of power transfer
c.) reduced brand loyalty
d.) increased brand parity
e.) trade and consumer responsiveness
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