– Read the uber article and follow the instructions below.
- Use American Psychological Association (APA) style for citations and references.
- The maximum word count for this assignment is 4000 words. The word count for Assignment 2 is from the beginning of the Executive Summary up to the end of the Strategic Options section. It does not include your title page, footnotes, endnotes, appendix, or list of references. It does include any tables, charts, or visual aids that are included in the body of the report.
- You are not required to complete the Recommendation/Implementation section with this assignment.
- Note that your assignment will be returned to you unmarked if it is over 4000 words in length.
- In the event that you should submit your assignment and it is over the maximum word count and past the end of your contract date, the marker will stop marking at the 5000-word mark.
- Note that as you are provided with a comprehensive marking rubric, you will not be able to submit your assignment for review or redo your assignment once it has been marked.
- Use the marking weight of each section as a rough guide to the length of that particular section. For example, if the External Analysis section is worth 20% of the assignment mark, then it should be approximately 20% of the report. In other words, it should be approximately 800 words in length for assignment 2.Remember that Assignment 2 is being written for the CEO of Uber. Thus, Assignment 2 is not a case study, but a strategic report.Note that the CEO has asked you to write the report. Do not rely on quotes or copy passages from other sources. You are to provide unique content, analysis, and discussion for each assignment.Also, remember that as you are writing this report for the CEO of the company, you can assume that the CEO knows and understands all of the course concepts. Do not try to “teach” the reader or explain any of the course concepts.
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