One way to engage others and build excitement is through storytelling. As a business leader, you can motivate those with whom you work using storytelling to make them feel part of your story and motivating them to embrace new ideas or strive for greater heights of achievement. Imagine, if you were a leader at Google, how might you use storytelling to inspire trust in your team. Think of it as your personal TED Talk.
Create a slide presentation, with graphics and your voice presenting, which analyzes the tools and strategies that leaders can use to build trust and collaboration, and explains why you believe storytelling is one effective tool for you to use to lead your team.
The Ariel Group explains that a story needs to follow a basic four-step format that gently leads the audience into the story, through the story, and connecting the story:
The Ariel Group. (2011). Storytelling [PDF]. Available from http://www.arielgroup.com/showcase/ExecutiveEssentials_Storytelling.pdf
Use this format, based on page 10 of the Ariel group resource, to create 7 slides (including cover page and references):
Cover slide with title and your name, and a graphic for interest (be sure to credit the graphic artist in the reference slide).
Slide 1. Introduce the Subject Matter or Business Content, much as the introduction to a paper would do.
Slide 2. Provide an overview of the importance of storytelling. Specifically, analyze at least two tools leaders can use to build trust and relationships, foster collaboration, and help employees feel engaged with their work (storytelling is one of those tools; mention one or two others). Also, explain ways in which leaders use storytelling to build trust and relationships.
Slide 3. Transition into the Story. This slide should transition into your story, setting the expectations of the audience of what is to come.
Slide 4. Tell the Story. This slide should actually tell your story:
Set the stage.
Describe the conflict.
Describe the resolution.
Slide 5. Connect the Story to a Teaching Point or Subject Matter. This slide should bring your story back to the issue at hand.
References. Include references here. You do not have to have audio on this slide.
Gallo, C. (2014). The unbreakable laws of storytelling. Khosla Ventures. [Transcript]. Retrieved from https://www.youtube.com/watch?v=uUsib8wsKdM
Gallo, C. (2014). TED Talks are Wildly Addictive for Three Powerful Scientific Reasons. Forbes. Retrieved from https://www.forbes.com/sites/carminegallo/2014/02/25/ted-talks-are-wildly-addictive-for-three-powerful-scientific-reasons/#7375e6776b6a
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