You will undertake an action research project focused on understanding and supporting entrepreneurial action in practice.
This is an individual project. If possible, it should be based upon your own organisation as this will grant you better access to research resources and stakeholders.
You will conduct secondary research to support the development of:
The ‘proposition’ could relate to a new product or service; a new way of doing things; a new department; implementation of something that will change the way the organisation operates e.g. software and systems; the introduction of a new philosophy relating to human resources, production or quality, etc.
You should provide a strong argument for this opportunity in terms of market justification, exploring relevant issues/context behind the idea, the business model/context of successful innovation, and the size and nature of the opportunity. The evidence for this justification is secondary research and academic literature.
This project needs to provide you with an opportunity to understand and manage how to move from opportunity, to idea, to action. This could relate to your study or employability interests and/or current interests within the entrepreneurial management field.
In undertaking the project, students are expected to:
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