Assignment CW1 (30%) – Individual assignment brief
Learning Outcome 1 (partially achieved via the satisfactory completion of CW1)states “critically discuss the differing approaches that can be used to carry out a cross-cultural analysis, and using a chosen cross-cultural approach, develop an understanding of the social and cultural differences between two very culturally-different countries of your choice.”CW1 will partially achieve LO1, see below:
CW1 is a“critique of theory” in the form of a critical, structured reportentitled: “Cross-Cultural Analysis – are traditional techniques such as Hofstede, Wills et al, Hall and Hall, Trompenaars still relevant in the 21st Century?”
The assignment is an individual piece of work that requires you to evaluate the literature on the subject of Cross-Cultural Analysis (CCA) techniques, considering that all the mainstream techniques still referred to today originate from the largely pre-digital and lesser- globalised era of the 1980s.
Introduction – 100 words
Critical evaluation (task 1) 500 words
Comparison (task 2) 400 words
Relevance and conclusions (task 3) 500/600 words
Note: references must be to the Harvard Referencing System.
Please visit “study materials/assignment documentation” where, in addition to a number of assignment support documents you will find several journal articles that discuss the relevance of the classic CCA techniques – this does not mean you look no further than these articles – in fact it is imperative that you do!
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