Based on your chosen unit, research contemporary business challenges (within the last 12 to 18 months) that would be of value for a Masters capstone project.


Writer – Please pick 1 of the PDFS of 6, 7, 8 or 9 to use for this assignment

Based on your chosen unit, research contemporary business challenges (within the last 12 to 18 months) that would be of value for a Masters capstone project.


You have liberties as to how you apply MEA. After identifying your area of interest, WRITER please find a for a pertinent article and analyze it using the MEA model. After applying MEA, respond to the following:

  • What business challenges did you uncover based on the articles you researched?
  • Why would researching this challenge area be valuable?

******** Below is what MEA stands for and how to set up the outline of the paper answering the questions above based on the article you the writer chose.

******Writer please pick a legit respected source like a per reviewed journal, scholarly article etc.

DO NOT use things like Wiki, Investopedia, Chron etc.

Your Full Paper Title Goes Here

Introduction starts here and should tell the reader the purpose of the paper and exactly what will come in the body. Replace this text with your own words with an introduction typically 150 to 250 words in length. Remember all paragraphs should be a minimum of 3 sentences. And the Running head has also been done for you. Running head means short heading and is the header with up to 40 characters including spaces with the page number opposite; this one is 40 characters. Note, beginning on page 2 the words Running head are eliminated.

Article Deconstruction

This begins the body of your paper where you begin the discussion of the three articles you are deconstructing. Strong academic writing begins with a transition paragraph, which you would put here telling the reader the articles you will be deconstructing and the technique you will be using. Notice the theme for the articles in u3a1is marketing. Within the theme of marketing identify and evaluate the concepts (main ideas) the authors of each article present. Remember to remove this instruction paragraph once you have created a transition paragraph here.


Main points. This is a Level 3 heading and here you would type in the content and Level 3 headings are in sentence case. Expect no more than 3 concepts for any article.

Evidence. This is a Level 3 heading and here you would type in the content and Level 3 headings are in sentence case. Here be looking at the primary type of evidence e.g. qualitative case study; quantitative survey (opinion); or meta-analysis.

Analysis. This is a Level 3 heading and here you would type in the content and Level 3 headings are in sentence case.

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