Applied Media Department

Project Proposal Brief       Marks allotted: 25%  

Course code & name:  CMC 4806 Final project Corporate & Media Communication

Project Description:

Students enrolled in this course will work on a practical project through which they can apply their corporate communication skills in helping an organization/entity achieve corporate goals. Students bring together professional, creative and critical approaches to conceptualize, research, plan and develop an innovative and original project as per industry quality standard. Projects’ ideas should be well-thought of and contribute to potentially respective organizations or entities. Students are encouraged to select projects that contribute to their communities (CSR). Students will have to organize an event to publicly display their project and produce a A0-Poster of their capstone projects before the end of semester.

In this part of the assessment project, the team needs to submit a project proposal which is worth 25% of the total grade for this course. The below is a description of the project proposal requirement:

Project Proposal: 25% (group grade)

The Team will write a project proposal of approximately 1500 words highlighting the purpose of the project and its significance. This is a group task which every team member is expected to contribute to. This should include the following elements:

Introduction: Introduce the main idea of the project and highlight the most important elements of the proposal/project.


The white deer café has two branches and it established in 2019 in AL AIN city and in 2020 in the capital of United Arab Emirates (Abu Dhabi), their version is to thrive as the best quality regionally and globally

The café it is serving its customers in our community by enhancing the best quality of specialty coffee and desserts through providing new dishes (products) according to the international standers.

The Café provides different types of dishes and coffee beans as well as it serves a variety different people community desire. They are using products friendly to the environment 

Also, the café waiting for a provable that going to be 20 % local discounts for people who are vaccinated from competent authorities.


The white deer café is the only café that is selling specialty coffee and dessert in his area and recently they provided breakfast menu. Our team will provide roll-up, company profile, and a presentation about the café, moreover, during covid-19 period they started to have an online shopping to receive orders from it. we will contact the café management to invite them to come and get their products in college, if they couldn’t then we will get their products and talk about it. On the other hand, we will also provide videos and pictures about the café

Note: try to build the proposal depending on the information that is given ^^

Body: Explain the significance of your idea, the way it contributes to your client, your target audiences, your goals and objectives, proper SWOT analysis, and what you expect to achieve. Evidence of proper research and understanding of concept is required in this section. The way this section should look like varies from one Team to another depending on the nature of the project. Please consult your supervisor if you have any questions about what to include in this section.

Conclusion: summarize your plan/project in a paragraph and explain why do you think this project will be successful.


Check the café Instagram and website to get more information from it or an idea about it…


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