Traditional marketing mix elements for a product

Individually, you are required to create a slide deck that brings out the traditional marketing mix elements for a product of your choosing.

Assessment Description

The purpose of this individual assessment is to develop your skills in using the relevant marketing analysis tools related to the four Ps of Marketing. This will enable you to apply learned marketing theories and concepts to a ‘real world’ business situation within a safe learning environment.

Assessment Instructions

Step 1: Choose a specific product item (not service) to conduct the four Ps analysis.

Step 2: Using your learning in class and external research, complete the following tasks:

Product Decisions (with reference to content in weeks 2 & 5):

• Identify the type of consumer product that you have selected. Give reasons to support your choice.

• Identify the various features that make up your product’s three layers. You may use a diagram or chart.

• Using the Product Life Cycle Model, identify the current stage of your selected product or product category. Give reasons to support your choice.

Price Decisions (with reference to the content covered in week 7):

• Determine the pricing point of your product. Then, identify the pricing strategy used by the company that is selling this product. Give examples and reasons to support your choice.

• Identify various pricing tactics the company use to sell your product. Give examples and reasons to support your choice.

Place Decisions (with reference to the content covered in week 8):

• Identify the channel of distribution the company uses to distribute your product. Give reasons to support your choice.

• Identify the level of distribution intensity for your selected product. Give reasons to support your choice.

Promotion Decisions (with reference to the content covered in week 9):

• Identify the various communication strategies the company uses to advertise the selected product. Give examples and reasons to support your choice.

• Identify the various types of advertising used to advertise your product? Give examples and reasons to support your choice.

Step 3: Present your responses to the above in a slide deck made in a professional manner, with the following headings:

Title slide with student details

Analysis of Product Decisions

Analysis of Price Decisions

Analysis of Place Decisions

Analysis of Promotion Decisions

Reference List (you must apply Kaplan Harvard Referencing Style)

In preparing your slide deck, you are required to reference at least 5 sources of information and reference these in accordance with Kaplan Harvard Referencing Style. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

You are also encouraged to make your work visually appealing and use appropriate diagrams, charts, pictures, etc. You may create additional slides for the title and reference list.

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