TOPIC 2: Consumer Decision Making Process

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Instructions:
There are three discussion topics. Choose any two topics.

is required, but three or more value-added replies to classmatethreads may earn maximum
credit.Respond toeach topic as a separate thread, and label your post by topic numberso that it is
clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an
in-text citation for the reference source you used to support your response. A minimum of two
sourcesisrequired for the main topic, and for the reply posts. You do not need two sources for
each topic, but you do need two sources across your main topic responses. For maximum credit,
you will need three or more. You will also need a minimum of two references to support your
reply responses to classmates. For maximum credit, you will need three or more.
See Content>Discussion Expectations for full instructions.
TOPIC 1: Customer Expectations
PROMPT: Compare two companies within the automobile industry: one that is known for
exceeding expectations (delight) and another that reflects simply positive satisfaction. What
influenced the customer perceptions of performance (expectations, quality, responsiveness,
price)?

TOPIC 2: Consumer Decision Making Process
PROMPT: Describe the decision-making process for a Tesla Cybertruck vehicle through input
(marketing efforts), processing (recognition and evaluation), and output (purchase). Include
specific components of each stage such as sociocultural environmental factors, motivations
and postpurchase evaluation.
TOPIC 3: Loyalty Schemes
PROMPT: Loyalty schemes have a long history beginning with the early airline frequent flyer
programs. Today, this concept has been applied to many industries including restaurants, apparel,
fitness, entertainment, etc. Choose a loyalty program that you find beneficial, or once found
beneficial. Based on your knowledge of customer retention and customer lifetime
value, discuss how this loyalty scheme influences or influenced your consumer behavior. Then,
describe two ways that the loyalty program benefits or benefited you as the customer and three
or more ways that loyalty program benefits or benefited the company. If you no longer find
this program beneficial, why?
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