​This will be the 1st stage of your business plan development. In this submission, you will detail the product/service, create a mission statement, and summarize your preliminary research in the form of an Executive Summary.​

Overview:

This will be the 1st stage of your business plan development. In this submission, you will detail the product/service, create a mission statement, and summarize your preliminary research in the form of an Executive Summary.

Instructions:

The Executive Summary should, at a minimum, answer the following:

  • What is your business, product, or service?
  • Product/service name.
  • How will you source the intermediate products/services that comprise yourproduct or service, if applicable?
  • What/who is your market?
  • Why is your product/service needed in the market that you are attempting toenter? What problem are you trying to solve?
  • What are some keys to success?Requirements:
  • Submit a Word document in APA format.
  • Six to eight pages in length, not counting the cover sheet and reference pages.
  • As this is an executive summary, in-text citations are not required; however,when outside sources are used, they should be listed on a References page attached to the end.
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