The DNA of Advocacy (Speech)


Your enthusiastic voice of advocacy will create enthusiasm in others to be part of your cause. Imagine that you are presenting at a conference and have five minutes to speak. This assignment is intended to help you “hear” your own voice of advocacy through a speech based on your DNA of an Advocacy Diagram.


The following instructions correspond to the scoring guide grading criteria, so be sure to address each point. Review the performance level-descriptions for each criterion to see how your work will be assessed.

Communicate the content of your diagram in a logically structured and concise speech to a group of health promotion practitioners that expresses your passion for changing the health outcomes of your selected issue. Your speech should be organized as follows:

  • Welcome statement.
  • Goal of speech.
  • Goal and objectives of the selected health issue.
  • Acknowledgement of the importance to select a strategy to identify stakeholders and in-depth justification of one of the strategies.
  • Explanation of one strategy that would build partnerships and the rationale for choosing this strategy for the health issue.
  • Three issues the practitioner must consider when inviting stakeholders to support the health issue.
  • Three issues the stakeholder must consider when invited to commit time, talent, or funding to the health issue.
  • Analysis of two political, two social, and two economic policies that stakeholders could support to improve health in diverse populations.
  • Summary of key points.
  • DNA of an Advocacy diagram.
  • References.

Complete the following in your speech:

  • Adapt communication strategies for stakeholder audiences. This includes:
  • The goals and objectives.
  • Your strategies and rationale to identify and invite stakeholders to build coalitions to influence health outcomes.
  • The issues stakeholders must consider when committing their time, talent, and/or treasure to the health issue.
  • Explain political, social, and economic policies and programs that stakeholders could support to improve health in diverse populations.
  • Include two political, two social, and two economic policies and programs in your explanation.
  • Advocate for a policy or program:
  • “Sell” your position in your own words.
  • Create a sense of urgency for this change.
  • Summarize key points.

Additional Requirements

  • Written communication: Your speech should generally be free of errors in grammar, punctuation, and spelling.
  • Font: Use an appropriate professional font for the text of your speech such as Times Roman, 12 points.
  • Length: 3–4 single-spaced pages for the speech content, plus the diagram and related text. This speech should be written using a professional tone. It is not an academic formatted paper.
  • Citations and references: If scholarly and/or professional references are used, cite according to current APA style and format on a references page. In-text references are not required for your speech.
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