Research-based Marketing Plan Revised Final Proposal

6.2 Assignment: – Pricing, Promotion, and Distribution Channels(US based micro loan provider)

  1. This is your revised final draft of the pricing, promotion, and distribution section of your consultant’s report. It is based on what you posted in the 4.3 Discussion and on your peer’s comments and response posted in the 5.2 Discussion.
  2. Your revised final report must integrate your peer’s alternative analysis or recommendation as an alternative perspective as part of your final report. You must either accept your peer’s perspective as a replacement to your initial proposal based on adequate credible theory and current marketing practice to accept it or you must provide adequate credible theory and current marketing practice to reject it. If you accept it as the correct analysis or recommendation, then the peer alternative will become the primary focus of your final paper, and your original analysis and/or recommendation will be noted as an alternative perspective that you have rebutted through cited research. If you do not accept the alternative, then you only need to discuss it as an alternative and provide objective and qualified reasons to reject it.
  3. Use the titles in the Market Analysis Report Template to create six sections for this part of the consultant’s report: 
    1. Analysis of Current Pricing Models in the Market
    1. Analysis of Current Promotional Models in the Market
    1. Analysis of Current Distribution Models in the Market
    1. Recommended Pricing Strategy for JGJ Inc.
    1. Recommended Promotional Strategy for JGJ Inc.
    1. Recommended Distribution Strategy for JGJ Inc.
  4. The body of your paper (i.e. excluding title page, graphics, appendices, and references page) must be 1300 words (+/- 50 words). In the event that your peer did not provide feedback, your length must be 1000 words (+/- 0 words) and you will not be penalized for not including the missing feedback.
  5. You must use, cite, and reference at least five credible sources not provided in the course documents, plus at least one source provided in the course documents.
  6. Your paper must be submitted as a Word document.
  7. Your paper must be formatted to current APA standards including title page, body of the paper, citations, headings, graphics, appendices, and references page.  (See OCLS APA Writing Styles Guides)

6.3 Assignment: Video Presentation and Executive Summary(US Based micro loan provider)

1. You will submit a 10- to 12-minute video and a 300-word executive summary, encapsulating all 4 sections of the client report (your consultant’s report).

  1. Create a professionally appearing and sounding video suitable for presentation to a client. You need an opening image with your name, your client name, and the industry. You need a closing image thanking the client and providing your contact information (real or fabricated).
    1. Include highlights from all four sections of your paper. Focus is critical so be sure to discuss only the most important elements of each section so that you are within the 10- to 12-minute time limit.
    1. Include a minimum of six graphs or charts that are shown while you are describing and discussing them.
  2. Upload the video to a video sharing site such as YouTube that does not require a login to access. If using YouTube, you may set the video to unlisted but do not set it to private. You will post a link to the video in the submission text box.
  3. Write a 300-word executive summary of your consultant’s report and submit it as a Word document.
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