Plan Responsibility:It is a healthy application that helps people who have insomnia and cultivate regular sleeping habits.

 Plan Responsibility:

Zoey- Marketing Plan

Yael- Competition 

Patti- Facilitator 

Deniz – Genre overview 

Name: Heavy Sleeper

Logo: 

Introduction : It is a healthy application that helps people who have insomnia and cultivate regular sleeping habits. There is light music, ASMR, and white noise that will help people fall asleep quickly, develop healthy sleeping habits, and improve sleep quality.

Applicable people: long-term insomnia, cannot sleep due to stress, disorder of the biological clock, easy to wake up in the middle of the night, and difficulty falling asleep again.

Unique: the difference from other apps is that we can set up a phone conversation. The one has to get a license.  And There are also online chat rooms, such as alcohol rehabilitation organizations, where they can talk to each other about their experience. I think we might open an offline store, online people can come here to meet. And there are professionals to help them massage and play music to soothe their nerves. 

Profit : two ways to get profit. One is  setting up VIP privileges and joining services that only VIPs can enjoy. That other is to make a public welfare model and test advertising fees to get profits.

Functions:

1. Formulate healthy routines. According to the human sleep cycle (human sleep is composed of 4-5 sleep cycles, each cycle is about 90 minutes), as well as people falling asleep and waking up time, intelligently recommend the best work and rest time, regular work and rest, and start healthy sleep .

2. Amount of light music, get rid of exhaustion, let people feel relaxed and fall asleep. It includes soothing and relaxing piano music, white noise,vlike raining to help the brain to withdraw from negative emotions and return to calm and relaxation.

3. A lot of radio reading that people can listen to, you can gain knowledge while resting your eyes.

4. Meditation courses can not only fall asleep quickly, but also cultivate concentration and make work more efficient. 

5. Rate how refreshed they feel 

6. Family pack option. Includes features specific for younger children use. Such as infants who need