Prior to beginning work on this assignment, review Chapter 13: Global Marketing Communications Decisions I, Chapter 14: Global Marketing Communications Decisions II, and Chapter 15: Global Marketing and the Digital Revolution. This assignment will be incorporated into your Week 6 Final Paper.
** NOTE** Mentor Company is Amazon
This assignment will be incorporated into your Week 6 Final Paper. The purpose of this part is to analyze an Integrated Marketing Communication (IMC) campaign of the mentor company you selected in week 2 assignment. Prior to beginning work on this part of your assignment, watch the BUS622 Week 5 video above with Dr. Avisha Sadeghinejad, Program Chair for MA and BA Marketing Programs. Then:
Part 2: Global Brands, Cultures and Advertisement
Hint: To find ads, search the web, moat.com, or major advertising publications such as Adweek, for articles about your brand’s ad campaign. Searching your company’s YouTube channel, Twitter account, or other social media platforms for recurring ad messages would be helpful too.
The Integrated Marketing Communications assignment
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
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