MN3315 Brands and Branding


Assignment 1: TikTok Challenge

Categories and Criteria
Interpretation/Knowledge/Skills (for brief) The brief demonstrates that the student has addressed the key tasks that have been set and at the same time developed an appropriate set of branding strategies.There is evidence of good understanding and knowledge of the subject including insight and originality. Appropriate choice of an umbrella brand. The fit between the chosen brand and the Bond brand has been thoroughly thought through, demonstrating evidence of analysis.The chosen target market is clear and specific.Evidence of consideration of the impact of the video, ways of achieving virality and how success will be measured (e.g. use of hashtags). Evidence of commercial plausibility of the ideas presented.
Structure/Presentation Standards (for brief) Is well-presented: attention to formatting (double line spacing, 12 point letter size), and proof reading. Use of English is correct, clear and formal. Presents information and facts in an organised manner. The structure is clear and has appropriate linking, sequencing and signposting of ideas and arguments.Is coherent and parts are linked together seamlessly in a logical flow from beginning to end.
Research (for brief) Good number and variety of quality sources has been consulted (can reference textbooks, news articles and websites but must have references to academic marketing journals). Sources of information should also include updated and recent material. Evidence of reading and thought beyond course/assignment materials. Evidence of comprehensive research on the company and industry information.
Citation (for brief) Cites references correctly and accurately. The assignment acknowledges sources, uses established citation conventions.The citations and references must follow the recommended referencing style.Presents references and citations in appropriate format in the correct place.Uses original references only (do not use Wikipedia or unreliable websites as a source).
Execution/Creativity/Engagement (for video) The video demonstrates that the study has addressed the key tasks that have been set and at the same time developed an appropriate set of branding strategies.There is good evidence of good understanding and knowledge of the subject including insight and originality. Demonstration of a cogent and creative brief which has been well executed.Clear messaging and impact, which shows an ability to engage your target audience. The brand values and message are clearly communicated. Evidence of understanding of the affordances of the medium (i.e. TikTok).

 Provide full and detailed answers.

Q1. Each person who makes decisions regarding punishment for convicted individuals has their own perception of punishment and rehabilitation. This perception will influence the decisions they make in any case. Summarize what you see as the pros and cons of a prosecutor using punishments outside of prison when recommending sentencing for a convicted individual.

Q2. The central issues in “The Ethics of Punishment and Corrections” revolve around the choices of three roles in the corrections system–prosecutors, judges, and prison wardens—and how their choices affect prison populations and individual inmates’ chances at not committing future crimes. In the scenarios presented in Prison Population and Sentencing Choices, you had to consider how these decisions affect prison populations and the individual inmate. Explain your choices in the scenario by addressing the following questions: Which perspective do you think offers the strongest explanation for reducing prison population and improving the chances of keeping inmates from committing future crimes? Which theoretical perspective do you believe offers the weakest explanation for reducing prison population and improving the chances of keeping inmates from committing future crimes? Explain why you selected these theories.

Q3. Give a detailed description of a scenario where you feel a corrections officer would be exhibiting ethical behavior while simultaneously allowing inmates to break prison rules. Also give a detailed description of a scenario where you feel treatment staff would be exhibiting ethical behavior by potentially putting the public at risk.

Q4. The central issues in Hard Choices for Correctional Officers and Treatment Professionals revolve around two perspectives – the correctional officer’s and the treatment professional’s – and how they see their positions in enforcing the rules of a prison and of their professions. Explain your choices in the scenarios by addressing the following questions: What do you think is the strongest explanation for why correctional officers will sometimes let an inmate get away with breaking the rules? What ethical dilemmas are faced daily by correctional officers that might inform their decisions on whether or not to allow rule breaking? What ethical dilemmas faced by treatment staff do you feel are the hardest to deal with? Use concrete examples to defend your positions.

Q5. If you were a prison warden, how would you prevent, detect, deter, and deal with corruption? Provide specific details on the policies, procedures, and practices you would utilize.

Q6. The central issues in Correctional Corruption revolve around the pervasive nature of corruption, abuse of power, and unethical behavior within corrections, and how those behaviors can be dealt with. Explain your choices in this scenario by addressing the following questions: Why are correctional settings prone to corruption? Provide several examples of unethical behavior that occurs in our correctional facilities. What can be done to improve the ethical behavior of corrections officers and staff? What impacts would these improvements likely have on both inmates and other staff members, and the corrections community as a whole?

Q7. Discuss the principle of double effect. Provide several examples. Do you agree with this principle? Why/why not? In what situation would you agree with its efficacy? In what situation would you refute its efficacy? What are the pivotal differences between the two situations?

Q8. The central issues in Misconduct while Interrogating revolve around the ethical ambiguity that is often used by government agents on the frontlines of the war on terror, and possible responses to unethical behaviors that arise from that ambiguity. Explain your choices in this scenario by addressing the following questions: What are the differences and similarities between utilitarianism and the human rights-based model of policing? Provide several examples. Which model do you feel is more effective? Why? Is there a model that you find even more effective than the two provided? Support your position with concrete examples and details.

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