Marketing Plan



Toys R Us is a company that was in business for many years and served a variety of customers during its tenure. The company went into liquidation in 2018 closing virtually all of the retail stores throughout the world. They attempted to save the business with multiple strategies but did not have enough luck to do so. The company failed to adapt to the pressures of competition in the market including segmentation of specialty goods (Babies R Us) and eCommerce toy sales. Although the landscape was changing rapidly, Toys R Us continued to connect with consumers in a large scale retail model. Even though their marketplace and their marketing environment changed, they remained stagnant and ended up filing for bankruptcy



What marketing strategy did Toys R Us utilize? Explain how that strategy contributed to the downfall of the company.

Identify the marketing mix (4 P’s) that Toys R Us implemented to connect with consumers (include explanations of all four factors).

What environmental factors had the largest impact on Toys R Us? Why?

Why was it important for Toys R Us to understand the wants and needs of the customer?

In your opinion, what changes should Toys R Us have implemented to create a profitable business?




McDonald’s strives to reach billions of customers throughout the globe by customizing foods, menu offerings, and experience in their restaurants. By targeting specific groups of people in diverse cultures, the company caters to individuals that have various wants. Due to this, the menu that you see in the United States greatly differs from what you would see on the menu in China, India, Iceland, Denmark or anywhere else in the world. McDonald’s has a strong brand value and following throughout the world and much of this is due to their commitment to serving individuals everywhere. This has contributed to their brand recognition even if the food choices are not the same.



What examples of targeting and segmentation did you see in the video? How does McDonald’s leverage this to earn them business?

What impact does the strategy of customization have on their brand loyalty? Why?

What challenges does McDonald’s face in competing with local restaurants or chains in specific countries?

What advantages does McDonald’s have versus competing chains that utilize the exact same menu globally?

What other products do you think that McDonald’s could introduce? What specific regions of the world would they be introduced?



It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Choose a company that you want to discuss on your post, and provide the name, logo, and types of products the company sells. Conduct research and briefly describe what the organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.

Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc.




The following case study summarizes the results of research for a potential new product – lavender flavored ice cream. An outside research firm conducted a randomized taste test to learn more about what consumers thought. The goal was to learn whether consumers liked the product as is or if the formula of the product needed to be changed prior to launch. Take some time to analyze the findings of the taste-test to help you determine if you think the product is ready as it is currently produced. The firm conducted the test with 1,000 participants with both genders included and a variety of ages (between 7-55). The respondents tasted the proposed lavender ice cream and an unbranded competitor ice-cream with a similar flavor profile.

Product A – proposed lavender ice cream

Product B – competitor ice cream

Survey Results

Question             Results  Scale

How much did you like Product A?               3.2         1-5

How much did you like Product B?               3.9         1-5

Did you prefer Product A?            40%               Out of 100%

Did you prefer Product B?            60%               Out of 100%

How would you rate the taste of Product A?          5.1         1-7

How would you rate the design of Product A?          2.9         1-7

How would you rate the boldness of Product A?          4.2         1-7

How would you rate the smell of Product A?          6.0         1-7

Would you buy Product A if it was available in the store?    Yes = 25%               Yes / No

How often would you buy Product A if it was available in the store?           Every 2 weeks   Daily, Weekly, Quarterly, Annually


Which of the two products did the participants prefer based on the indicators above?

What are the strongest positive preferences for Product A? What are the biggest negatives?

What are some other questions that should have been included in the research study? List three additional questions.

What would you do if you had to make the decision to launch the product or to reformulate it? Why?

Explain why this type of research is important for marketers when they are launching new products in the market.




Company chosen: DELL

During this course, you will learn to develop many of the essential elements of a Marketing Plan. The purpose of this assignment is to get started on your Marketing Plan Project by taking a look at some of the key elements of a company profile and building one yourself. By completing this assignment, you will be able to explain how mission, situational analysis, objectives, positioning, and product and market analysis affect planning, forecasting and overall marketing strategy which will help you achieve course-level objective. It will also enable you to construct an integrated marketing plan which completes course-level objective.


Programming Fundamentals I

Programming Assignment 1

Write a program that computes and displays the area and perimeter of a rectangle with a width of 8.2 and a height of 10.3 using these formulas:

area = height X width

perimeter = 2 X (height + width)

Your program’s output should look like the sample shown below:



Store the source code in a file named Rectangle<your_name>.java.  For example, your instructor’s source code would be stored in a file named  In comments at the top of the source code file place the following:

<your name= John>

COSC 1336

Instructor: name

Programming Assignment 1

Due:  <as specified>

<brief description of the problem that the program was written to solve>

Additional documentation should follow the guidelines in the CS Department’s Programming Documentation Requirements, which can be accessed under Contents.

Upload your source code and a screenshot of your output.


1. What is Onset’s model for the factors that create an attractive opportunity?

2. Do you agree or disagree with each of the elements of this model?            3. How much should Onset raise in this latest fund?

4. Evaluate Onset’s actions with respect to TallyUp so far? How should the firm deal with the issues presented at the end of the case?

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