Health Care Consumer – Trends And Marketing Wk 2: Case Study Comparisons

Case Study Comparisons

Part 1

Complete the chart below that differentiates the following insurance types. Include 5 to 7 characteristics as well as the target audience for each identified plan type.

Plan Type  Characteristics of PlanTarget Audience for Plan
Indemnity Plan    
Preferred Provider Organization (PPO)    
Health Maintenance Organization (HMO)    
Consumer Directed Health Plan (CDHP)    

Part 2

Review the following insurance plans and then answer the questions below.

Monthly cost$163$194$245
Primary care$35 co-pay for three visits, then 20% of co-insurance$30 co-pay/provider/day$20 co-pay/provider/day
Specialist visit$70 co-pay for three visits, then 20% of co-insurance$60 co-pay/provider/day$40 co-pay/provider/day
Preventive care/screening/immunizationNo chargeNo chargeNo charge
Diagnostic test (x-ray, blood work)$35 co-pay or 20% of co-insurance if co-pay limit is reachedOffice visit co-pay or 20% of co-insuranceOffice visit co-pay or 20% of co-insurance
Level 1 prescription drugs$25 co-pay/30-day supply$15 co-pay/30-day supply$15 co-pay/30-day supply
Emergency dept. services20% of co-insurance$350 co-pay/facility/day$250 co-pay/facility/day
Emergency medical transportation20% of co-insurance20% of co-insurance20% of co-insurance
Urgent care$75 co-pay$60 co-pay/provider/day$60 co-pay/provider/day
Hospital stay (facility fee, physician/surgeon fee)20% of co-insurance20% of co-insurance20% of co-insurance

1. Compare the plans above. 

  • What are the major differences between the plans?
  • What are the major similarities between the plans?
  • If you were presented with these plans, what would be the major selling points and pitfalls of each planfor you?

2. Read and answer the questions below regarding the two consumers (A and B) and refer to the Gold, Silver, or Bronze plans listed above.

Consumer A

Betsy has Type 2 diabetes and high blood pressure. She visits the doctor often to keep her diabetes and blood pressure controlled. The doctor regularly checks her blood levels and prescribes level 1 prescriptions to help Betsy control her diabetes and blood pressure.Betsy is considered a controlled diabetic. She uses her insurance plan frequently.

  1. Compare the plans provided and determine the best plan for Betsy. Remember to consider deductibles and general costs for the services she would be using.

For several years, Betsy was really taking care of herself. However, after suffering a broken leg and being more inactive, Betsy has gained weight and has not been diligent about controlling her diabetes. Betsy has found that she is requiring emergency department services and urgent care more often.

  • If Betsy was considering changing her insurance plan, which plan should she consider? Why?
  • How does the plan she should consider in this scenario compare to the plan choice from question 1?
  • Describe the impact diabetes, as a chronic disease, has on health care costs.

Consumer B

Zach is a healthy 30-year-old who rarely goes to the doctor and does not take any medication. He has been offered the insurance plans above. He is considering the plans for use of common ailments (e.g., colds) and for preventive tests.

  1. Compare the plans and determine which would be the best plan for Zach.

Zach has recently been hired as a construction worker and is considering changing his health plan. He realizes that this new job may have more hazards than his last job.

  1. Which plan should Zach consider? Why?
  2. How does the plan he should consider in this scenario compare to the plan choice from question 1? Remember to consider deductibles and general costs for the services he would be using.
Research Paper 101
Calculate your paper price
Pages (550 words)
Approximate price: -

Reasons to trust Research Paper 101

On Time Delivery

We pride ourselves in meeting the deadlines of our customers. We take your order, assign a writer but allow some more time for ourselves to edit the paper before delivering to you. You are guaranteed a flawless paper on a timely manner...

24x7 Customer Live Support

Our team at Research Paper 101 is committed to handling your paper according to the specfications and are available 24*7 for communication. Whenever you need a quick help, you can talk to our writers via the system messaging or contact support via live chat and we will deliver your message instantly.

Experienced Subject Experts

Online Experts from Research Paper 101 are qualified both academically and in their experiences. Many are Masters and Phd holders and therefore, are qualified to handle complex assignments that require critical thinking and analyses...

Customer Satisfaction

We offer dissertation papers as per students’ wishes. We also help craft out the best topics and design concept papers. By ordering with us, you are guaranteed of defending and making through those hard faced professors in the defense panel!

100% Plagiarism Free

We at Research Paper 101 take plagiarism as a serious offence. From the start, we train our writers to write all their papers from scratch. We also check if the papers have been cited appropriately. Our website also has a tool designed to check for plagiarism that has been made erroniusly. In essense, the paper you get will be 100% legit...

Affordable Prices

We understand that being a student is very challenging, some students balance between work and studies in order to survive. We therefore offer pocket friendly rates that are very competitive in the market.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.