Production resources, technology development, market conditions, global business, the global economy, and the companies’ internal environment are the major determinants affecting international competition. Discuss how some of these determinants affect the industry you are researching for the final project. Please support your argument with facts and evidence.
After you have watched two of this week’s videos [“Why Samsung’s marketing is better than Apple’s” & “Apple’s strategy”], post your responses to the following questions:
What seem to be the main differences between the two companies’ marketing strategies?
How do the companies’ marketing strategies strive to meet the needs, wants, and expectations of their target markets?
What has been your personal experience with either of the two devices?
COCA COLA Marketing strategy
Why Samsung’s marketing is better than Apple’s
***please be sure to ask any questions if anything is unclear and include references list. Please provide a draft asap for feedback. Thank you!