Generating New Revenue Through E-commerce

Overview: This assignment is the first milestone that you will complete for your final project. In this milestone, you will address the following:
 You will begin drafting parts of your final project, focusing on your business requirements, competitors, and technology.
 This assignment is an important practice opportunity for you to create a draft, and to get feedback from your instructor to improve your final draft.
 The rubric reflects that this is a practice opportunity. You should focus on getting the necessary information into your draft. No draft is perfect.
 This milestone aligns with sections I, II, and III of your final project. Use the questions in the critical elements as a guide.
 Use the Final Project Template document for your work. This template will be used for the Milestones and the Final Project.
o Using the template will ensure you do not miss any items you need to address. The critical elements are highlighted in yellow in the template.
 The decision matrix is not required for this milestone; however, you will be submitting the decision matrix in Milestone Two. Use the template provided
to help narrow your technology recommendation.
Prompt: Imagine that you work for the small brick-and-mortar business described in the final project case scenario. The owner of your business wants to focus
on generating new revenue through e-commerce, but she knows that this change in operations requires the company to integrate new technology. To gain an
understanding of what the business might need for technology, she has asked you to create a business systems analysis. In this analysis, you will clearly
introduce the problem that your business is facing. Then, you will determine the business requirements for solving that problem, including the requirements
that any new technology needs to meet.
Your goal in the final project is to establish an e-commerce presence, but you must improve the current technology first. Use the Decision Matrix document as
you conduct your research for assistance organizing your thoughts. (You will submit the completed decision matrix in Milestone Two.) For additional resources
on developing the decision matrix, refer to:
 Decision Matrix: What It Is and How to Use It: This article defines the decision matrix and discusses how leaders evaluate and prioritize all of their
options when considering solutions to a difficult task.
 Decision Matrix Analysis: This article explains how to use a decision matrix analysis, a useful technique for making a choice when many factors must be
balanced. Captioned version of this resource can be found here.
 Decision Matrix Example: Use this resource to view an example of a completed decision matrix.
Specifically, the following critical elements must be addressed:
I. Introduction: In this section, you will briefly introduce the small business from the case scenario, and the problem that it is trying to solve.
A. Clearly state the problem that the business owner is seeking to solve. Be sure to address the question of what your business ultimately wants to
do.
B. Identify and briefly describe the two technologies from the list provided that you will research in your business systems analysis.
II. Business Requirements: In this section, you will determine what the business requirements are to solve the stated problem, and establish the criteria
that will help form your technology recommendations. You will also articulate why the business owner should undertake the project of integrating new
technology.
A. Explain the objectives of undertaking this project to integrate new technology. In others words, what should the project accomplish, and how
does it support the goal of your business?
B. Provide a project description that explains the purpose of the project. Be sure to address the following:
i. What does your business need to do to satisfy the objectives?
ii. What are the desired results at the end of the project?
iii. Why is it important for your business owner to consider implementing new technology?
C. State the key technological requirements that will be required of any new technology in order to effectively solve your business’s problem. In
other words, what specifically does the technology need to be capable of doing? (These are the technology requirements in the decision matrix.)
III. Competitors and Technology: In this section, you will describe two competing companies that operate in the same industry as your business. You will
also explain how a company uses the two technologies that you are investigating to determine if the technology may be appropriate for your business to
use. Remember that a list of competing companies was provided to you in the final project case scenario.
A. Technology One: Select one company in the same industry as your own that uses this technology. Briefly describe what that company does and
how it uses this technology to support its business in general. Include specific examples.
B. Technology Two: Select one company in the same industry as your own that uses this technology. Briefly describe what that company does and
how it uses this technology to support its business in general. Include specific examples.
C. Referring to what you learned in your research on the companies above, explain one specific way in which one of the companies is benefitting
from technology, and describe the potential benefit to your business if you were to adopt the same approach.
Rubric
Guidelines for Submission: Using the Final Project Template, your rough draft should be 3–4 pages in length and should follow APA formatting, including double
spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements Minimal or No Errors (100%) Significant Errors (75%) Missing from Draft (0%) Value
Introduction: State
the Problem
States the problem that the
business owner is seeking to
solve, with minimal or no
errors
States the problem that the
business owner is seeking to
solve, but response is unclear
or contains inaccuracies
Does not state the problem
that the business owner is
seeking to solve
12
Introduction: Two
Technologies
Identifies and briefly describes
the two technologies that the
student will research in
business systems analysis, with
minimal or no errors
Identifies the two technologies
that the student will research
in business systems analysis,
but does not describe them, or
description contains
inaccuracies
Does not identify the two
technologies that the student
will research in business
systems analysis
12
Business
Requirements:
Objectives
Explains the objectives of
project to integrate new
technology, with minimal or no
errors
Explains the objectives of
project to integrate new
technology, but explanation is
cursory or illogical or contains
inaccuracies
Does not explain the objectives
of project
12
Business
Requirements:
Project Description
Provides a project description
that explains the purpose of
the project, with minimal or no
errors
Provides a project description
that explains the purpose of
the project, but description is
illogical, contains inaccuracies,
or is missing required
components
Does not provide a project
description
12
Business
Requirements:
Technological
Requirements
Describes the key technological
requirements that will be
required of any new
technology to effectively solve
the business’s problem, with
minimal or no errors
Describes the key technological
requirements that will be
required of any new
technology to effectively solve
the business’s problem, but
description is missing key
requirements or contains
inaccuracies
Does not describe the key
technological requirements
that will be required of any
new technology
12
Competitors and
Technology:
Technology One
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, and includes specific
examples with minimal or no
errors
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, but does not include
specific examples, or examples
are inappropriate, or
explanation is cursory or
contains inaccuracies
Does not describe what the
selected competing company
does or explain how it uses the
technology to support its
business
12
Competitors and
Technology:
Technology Two
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, and includes specific
examples with minimal or no
errors
Briefly describes what the
selected competing company
does and explains how it uses
the technology to support its
business, but does not include
specific examples, or examples
are inappropriate, or
explanation is cursory or
contains inaccuracies
Does not describe what the
selected competing company
does or explain how it uses the
technology to support its
business
12
Competitors and
Technology:
Benefitting From
Technology
Explains one specific way in
which one of the competing
companies is benefitting from
technology, and describes the
potential benefit to the
business from the scenario if
they were to adopt the same
approach, with minimal or no
errors
Explains one specific way in
which one of the competing
companies is benefitting from
technology, but does not
describe the potential benefit
to the business from the
scenario, or description is
cursory or illogical
Does not explain one specific
way in which one of the
competing companies is
benefitting from technology
12
Articulation of
Response
Submission has no major
errors related to citations,
grammar, spelling, syntax, or
organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or
organization that negatively
impact readability and
articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
4
Total 100%

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