Topic 1: Customer satisfaction, loyalty & empowerment
Visit and choose ONE of these corporate websites to assess:
Note: You will have to go beyond the main landing page to obtain the data you need for your response.
Respond to the following questions for the company website you have chosen:
TOPIC 3: CUSTOMER EVC – Personal Application
Review the article below on EVC (economic value to the customer). EVC is the dollar value worth of how much benefit a customer derives from using a product (Gallo, 2015).
Gallo, A. (2015). A Refresher on Economic Value to the Customer. Harvard Business Review Digital Articles, 2–6. login?url=https://search.ebscohost.com/login.aspx?direct=true&db=heh&AN=118666887&site=eds-live&scope=site”>http://ezproxy.umgc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=heh&AN=118666887&site=eds-live&scope=site
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