Discussion Board (DB) #5: Analyze an innovative idea using the four rules to determine if it is feasible (Course Objective #4
What are some recent product introductions that failed the four rules of product development discussed by our textbook authors on pages 230 to 232:
(1) Is it easy to duplicate?
(2) Is it easy to understand?
(3) Is it unique?
(4) What is the emotional bond the innovation will create, and will it be a lasting one?
You are required to discuss one example for each of the four rules, but that example can be different across the four.
Discussion Board (DB) #6: Discuss social or open-source innovation for the betterment of society (Course Objective #3)
There are four main drivers of social innovation: (1) A voluntary exchange of ideas; (2) A shift in the roles and responsibilities of innovators; (3) Integrating private capital with public or philanthropic support to create a better world, and (4) Sharing intellectual property for the betterment of mankind. Discuss the following situation in terms of social or open-source innovation described in our textbook on pages 248-249 covering each of these four drivers:
Consider the automobile, one of the most innovative products ever developed. What if one person had a legal claim through a patent to the automobile, and any person or company that manufactured a version of an automobile could not legally do so without the patent owners permission? This was a true story 100 years ago! Conduct research to find out this background story, and discuss the implications of that scenario if it were still true using social or open-source innovation as described in our textbook. I will give you one clue: Henry Ford won a lawsuit related to this.
MKT 3364 DB#6 Henry Ford Liberates the Automobile.docx download
If you want to watch a great TV show that tells this story, see:
MKT 3364 DB#6 Cars that made America.docx
0 comments