You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.
You can choose any company to work with as long as:
(Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)
1 Investigate the micro-environment as part of the situation analysis for your company.
2 Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
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