case study The Walt Disney Company

For your final, all questions will be based on the case The Walt Disney Company (revised Nov. 15, 2017).  The case is included with the 8 Most Popular Cases found on McGraw-Hill Connect via Blackboard.

Please clearly mark the start of each question (you do not need to repeat the question but please clearly indicate the question number you are answering). 

 You should submit your exam via the Assignment section of Blackboard.  Please submit either a Word Document or PDF.  I have had issues accessing / viewing the documents when a Google Document is submitted, so please do not submit the Google version.

This exam is an individual assignment and you should not discuss the case, the questions or your answers with others (including classmates NOT enrolled in this section of GB410).  You are free to reference your textbook, notes, slides, cases or other material from the semester when answering the questions.  You are also able to seek out additional information, over and above what is provided within the case.  While it is NOT required, additional articles may help strengthen your argument on some questions.  If you do use outside material, please provide a list of the articles you used.  In line citation is not required, but rather you can include a list of anything additional you leveraged at the end of the exam (links to the sites for the articles are fine). 

You are also free to email me directly with any questions and I will respond to the extent I am able.  In the event I find a question / answer to be relevant or valuable to all students, I will email it out to the entire class.  If you submitted your exam prior to such an email, you will NOT be penalized for not having the additional information.

You are free to submit the exam as soon as you have completed it.  Early submissions are welcome!

Best of Luck!!

Question 1: Disney has multiple Strategic Business Units within its portfolio (e.g., Consumer Products, Studio Entertainments, etc.)  Leveraging either the Mckinsey 9-box model, or the BCG matrix, please evaluate the holdings and make a recommendation for each of the 4 units discussed in the case. 

Question 2: Exhibit 2 provides a variety of financial data points.  In class, we discussed 5 types of financial ratios (Profitability & Growth, Short-term Solvency, Long-term Solvency, Asset Management and Market Value).  Using the data provided for 2012 – 2016 please calculate and interpret the following ratios.

  1. Return on Equity
  2. Quick Ratio
  3. Debt to Equity Ratio
  4. Receivables Turnover

After calculating the metric for each year possible, please assess the trend and provide some commentary on how Disney is performing.

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