Case Study – Ebola

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Hey Kish, pretty simple and easy 1 page only MS WORD FORMAT !!!

Like I said before, do not have the materials/question from the book. Please see what you can do for me, thank you.

Case Study 12.1 Emerging markets: The Ebola Challenge

Read the case study and answer review questions. Your answers should be backed up by the facts from the case study and/or a corresponding chapter.
Questions:

  1. Why until recently had pharmaceutical firms been reluctant to find a cure for Ebola?
  2. What motivated them to jump onto the “Ebola bandwagon” lately?
  3. Did they really want to solve a major public health problem around the world, or just want to earn some kudos for corporate social responsibility?

Required Textbook:

Global Strategy 4th Edition by Mike W. Peng, published by South-Western Cengage Learning

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