Case Analysis Guidelines and Rubric

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Case Analysis Guidelines and Rubric

This course contains two written Case Analysis assignments. There are basic rules about a case analysis to follow. First, do not submit them in question and answer format, which is not appropriate for case analyses. Your case analyses must be composed in essay format and adhere to the following APA style and formatting guidelines, which will help ensure a solid grade on your first case analysis. For more information on APA style, see APA Tutorials & More in the navigation menu on Blackboard or Visit the OWL website – https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html

  1. Review and complete outlined in: Steps for Analyzing a Case document.
  2. Examine the Annotated Case Study.
  3. Include a title page containing case name, course identification, date, your name, and your instructor’s name.
  4. An abstract is not necessary in a short case analysis.
  5. Write your case analysis in essay style with a tabbed first line in each paragraph.
  6. The content of your analysis must be at least 1,000 words in the main body of the paper. This does not include the title page or sources in the Reference section.
  7. The case analysis must include at least three heading sections such as Introduction or Background, Current Issues or Issues Addressed, and Conclusion or Recommendations. The names of the headings are at your discretion but must help the reader better understand your analysis.
  8. The document must be double-spaced, the font must be in Arial, Courier, or Times New Roman, and the font size must be 12-point. There should be no extra white space anywhere in your document, which includes line breaks and/or page breaks. The document must have one-inch margins all around.
  9. Include a References section with your sources.
  10. Include and cite at least one scholarly source for each case, and list these in the References section. There must also be at least three citations throughout your document with at least one being a “direct quote.”

The aforementioned items must be followed in all assigned cases. Not adhering to these guidelines will result in deductions from your overall score. Hence, all of the aforementioned factors are used in grading your cases. Additionally, the rubric on the following page will be used to grade your case analysis. You are strongly recommended to print this document for reference.

Submit the assigned Case Analysis to the Assignment Folder no later than 11:59 PM on the due date. (Each Assignment Folder is linked to Turnitin.)

Case Analysis Grading Rubric

Ratings:

  • Exceptional corresponds to an A (90-100). Performance is outstanding; significantly above the usual expectations.
  • Proficient corresponds to a grade of B- to B+ (80-89%). Skills are above the level of expectation.
  • Meets Expectations corresponds to a C- to C+ (70-79%). Skills are acceptable and meet expectations.
  • Marginal corresponds to a D- to D+ (60-69%). Performance is weak; the skills are not sufficiently demonstrated at this time.
  • Novice This criterion is missing or not in evidence.
CompetencyRatings and Points
NoviceMarginalMeets ExpectationsProficientExceptional
 0-8.99-10.410.5-11.912-13.413.5-15
Case HistoryIncidents reporter were not relatedOnly minor incidents are identified. Most key critical incidents in company growth are not reported or not explained.Key critical incidents in company growth are reported with little/no explanation, several incidents are not reported/explained.Most critical incidents in company growth are reported with some explanation, some lesser incidents not reported/explained.All critical incidents in company growth are outlined with a complete explanation of their importance.
Strengths and WeaknessesCaptured incorrect or no strengths or weaknesses relevant for a SWOTMost Strengths and weaknesses presented are not internal to the company or are not relevant for a SWOT analysis. No information given about company’s sustainable competitive advantages.Appropriate strengths and weaknesses are presented, but they are minimally analyzed with reference to creating a value function for the company.Appropriate strengths and weaknesses are presented, with some explanation of how they relate to creating a value function for the company.A complete picture of company’s internal strengths and weaknesses are presented, with an explanation of how they relate to the company’s value function and sustainable competitive advantages.
Opportunities and ThreatsIncorrect opportunities and threats are identified for the company, and Competitive Forces and life-cycle models are not used in analysis.Mostly irrelevant opportunities and threats are identified for the company, and Competitive Forces and life-cycle models are incorrectly used in analysis.Appropriate opportunities and threats are identified, but contains little analysis is presented for the environment based on the Competitive Forces and life-cycle model.Most opportunities and threats are identified correctly, but students do not completely analyze the environment based on the Competitive Forces and life-cycle model.Opportunities and threats are correctly identified and analyzed using Competitive Forces Model and life-cycle model.
Corporate-Level StrategyDoes not correctly identify company’s mission and goals, and incorrectly outlines corporate strategy.Does not correctly identify company’s mission or goals, or fully consider lines of business, subsidiaries and acquisitions when outlining corporate strategy.Correctly identifies company’s mission and goals, but analysis of company strategy is not based on all lines of business, subsidiaries, and acquisitions.Correctly identifies company’s mission and goals and evaluates corporate strategy, and acquisitions, but misses factors when describing company strategy.Correctly identifies company’s mission and goals and evaluates company’s corporate strategy based on lines of business, subsidiaries, and acquisitions.
Business-Level StrategyIncorrectly identifies company’s business-level strategy and misidentifies company’s investment strategy and functional competencies.Incorrectly identifies company’s business-level strategy OR misidentifies company’s investment strategy and functional competencies.Correctly identifies if company is using a differentiation, focus, or low-cost strategy, but provides little analysis of company’s investment strategy or functional competencies.Correctly identifies if company is using a differentiation, focus, or low-cost strategy, but does not fully analyze company’s investment strategy or functional competencies.Correctly identifies if company is using a differentiation, focus, or low-cost strategy and company’s investment strategy. Answers if company’s functional competencies are sufficient for achieving SWOT strategy.
 0-5.96.0-6.97.0-7.98.0-8.99-10
Organization, formulation, logic, and Identification of Key Points  Content is disorganized, points of response are not recognizable, and information is not logically sequenced.Content is disorganized, points of response are not distinct, and information is not logically sequenced.Content is somewhat disorganized, points of response are distinct, but information is not logically sequenced.Content is organized, points of response are distinct, and information is logically sequenced.Content is organized, points of response are distinct, and information is logically sequenced; key points are made obvious.
Grammar, Comp., Word Choice, Sentence Structure, and TerminologyWord choice and sentence structure are rudimentary.Word choice and sentence structure are not adequate for college level work.Word choice and sentence structure are adequate for college level work.Word choice and sentence structure are well suited for college level work.Word choice and sentence structure are suitable for graduate level work.
 0-2.93.0-3.43.5-3.94.0-4.44.5-5
Formatting, Layout, & APA Style  Poor formatting and layout. No in APA style.  Minimal formatting no recognizable layout, and many errors in APA style.Periodic grammar, composition, and APA errors.Minimal grammar, composition, and APA errors.Errors are rare.
Total 

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