Business Plan Presentation Executive Summary

Prepare a PowerPoint presentation consisting of an outline of your business plan targeted towards such audience (and addressing the below listed matters). You must clearly indicate: the securities being offer, the amount of proceeds sought and the use of those funds. Financials are required – use specific, somewhat realistic numbers. Outline the protections being offered to the potential investor group. Limit of 12 slides, plus an optional title slide and appendix slide (these two additional/optional slides cannot be used to fulfill the core requirements of the project but may be used to identify your name, your business name and citing to references).

You must use the business concept and name you chose for the first project assignment.

For purposes of this assignment, review:

Business Plan Executive Summary: Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals.

Market Analysis: Before launching your business, it is essential for you to research your business industry, market and competitors. What is your business industry? Tell me who your competition is and who your target market is. Be sure to identify the market and locale.

Company Description: Your company description provides information on what you do, where you do it, how you do it, and what differentiates your business from others.

Organization & Management: Every business is structured differently. Decide the best organization and management structure for your business. Remember – you formed a corporation. Structure accordingly. Do you have employees? Identify your directors and officers.

Marketing & Sales: How do you plan to market your business? What is your sales strategy?

Service or Product Line: What do you sell? How does it benefit your customers? What is the product life cycle?

Funding Request: What types of funding for your business are you seeking? What can investors expect to receive in return if they invest in the business? Select an audience for financing your venture based on the sources of financing suggested in your readings. It is my desire that you to seek third party funding of some sort. While in reality, and technically in this project, you can ‘self-fund’, you will lose points and have difficulty conforming your submission to the instructions and you still must have clear financials and realistic funding (i.e., if you need $10mil in start-up, don’t tell me you are self funding as I am not going to believe you). Therefore, if you self-fund, you do so at your own peril- I am warning you now that this phase and future phases are much easier if you adopt an outside audience for your funding request. Either way, I want specifics – how much, what type of investor are you targeting (or if self-funding, how are you going to do this) and what do the persons supplying the money get for their investment.

Financial Projections: Providing financial projections to back up your request is critical. For purposes of this assignment, you need funding (if you are ‘self funding, you still need start up capital; you are not allowed to fund 100% by operations) and I need to see specific financial projections. Include the following: Profit and Loss Projection (min 3yr; detailed line item, not just totals), Cash Flow Projection, Breakeven Analysis (i.e. -when will you hit this, month 12, month 24, month 725?). Your financials must match what you told us in the previous slides. Do you have office space? Warehouse? You must have lease or purchase costs in your financials. Do you have employees? Then you have a salary burden in your financials. Do you own delivery trucks? How did you acquire these – lease? Debt? You get the idea. This is probably the most important part of the presentation. Do not skimp on this or your grade will reflect it.

Wooden Grain Toy Company
Business Plan

Andrew Robertson, Owner
Created on December 29, 2016

Executive Summary
Wooden Grain Toys manufactures high-quality toys for children aged 3-10. All toys are made from solid hardwoods including maple, beech, birch, cherry, and oak. The toys are built to be long lasting with sufficient moving parts to engage each child’s interest, but not limit his or her imagination.
The target audience for Wooden Grain Toys is adults, specifically parents and grandparents who wish to give their children or grandchildren the opportunity to play with a toy that is not only durable and aesthetically pleasing, but also foster the child’s creativity.
Future of the Company
Although the toy manufacturing business is highly competitive, we believe that there is a place for high-quality, attractive, durable, and affordable toys. Our goal is to build and market toys that will entertain children and stand the test of time.

Company Description
Mission Statement
To build and sell high-quality toys that will be cherished and handed down from generation to generation.
Principal Members
Andrew Robertson — owner, designer and primary builder
Jane Robertson — business manager/bookkeeper
Bill Williams and Houlin Lee — builders, assemblers, and painters
Mickey Soukarin — web master and handles shipping for web, mail, and special orders
Legal Structure
Wooden Grain Toys is a sole proprietorship.

Market Research
Built-Rite Toys will be a part of the toy manufacturing industry. Currently, wooden toys are considered a niche market, comprised of different sized companies. The largest companies, such as Plastique Toys and Metal Happy Toys, have large inventories of products that are offered internationally. The smallest companies sell locally either in shops, at craft fairs, or online.
This industry is currently suffering from the economic recession as consumers are spending less on non-essentials. However, industry revenues increased by $1.2 million in the 2nd quarter of 2012. This means there is a potential for growth as the economy recovers.
Detailed Description of Customers
The two groups that the company plans to market to are parents (age 18-30) of young children and grandparents (age 60-75) of young children with an income range of $35,000 – $80,000 a year. Our target customers are interested in giving durable, well-made toys to their children and grandchildren to help foster creativity. They value quality and they research the products they buy. Our target customers are willing to spend more money on products that are of higher quality and last longer.
Company Advantages
Wooden Grain Toys has the following advantages compared to competitors:
• Basic, practical designs.
• Safe, non-toxic paints, parts, and accessories.
• Easy-to-assemble parts.
• All components are manufactured in America and made with grade-A wood, high quality steel, and rubber.
• Quick, 48-hour delivery since our goal is to keep at least 50 units of each toy in stock.
• High-quality, interactive website.
• Face-to-face interaction with customers at craft shows over a three state area.
Wooden Grain Toys must meet all federal and state regulations concerning toy manufacturing. Specifically, Code of Federal Regulations in Title 42, Parts 1234 and 9876.50, 51, 52 and 89 C.F.R. 5555.18(a)(9); Consumer Product Safety Improvement Act of 2008; Lead-Free Toys Act; and Title 99.9 of the Code of Oregon.

Service Line
Wooden Grain Toys will sell wooden toys made from solid hardwoods (maple, beech, birch, cherry, and oak) and steel rivets. The toys are handcrafted and designed for small children to easily use. Our line currently includes the following nine models:
• All-Purpose Pick-Up Truck w/movable doors and tailgate
• Dump Truck w/functioning dumping mechanism and box
• Biplane (two-seater) w/movable propeller
• Steam engine with coal tender – additional cars available separately:
o Caboose, flat car w/logs, box car, tank car, coal car
• City Bus
• Tow Truck
• Flat-Bed Truck w/logs
• Sports Car
• Sedan
Pricing Structure
Wooden Grain Toys will offer its products for the following prices:
• All-Purpose Pick-Up Truck w/movable doors and tailgate – $25
• Dump Truck w/functioning dumping mechanism and box – $30
• Biplane (two-seater) w/movable propeller – $20
• Additional train cars (single car) – $5
• Additional train cars (three cars) – $12
• City Bus – $12
• Tow Truck – $18
• Flat-Bed Truck w/logs – $35
• Sports Car – $20
• Sedan – $20
Product Lifecycle
All current Wooden Grain Toys products are in production and inventory is being accumulated.
Intellectual Property Rights
Wooden Grain Toys is a trademarked name in the State of Oregon.
Research and Development
The company is planning to conduct the following research and development:
• Include a feedback mechanism on the website for ideas, suggestions, and improvements
• Provide comment cards for distribution at craft fairs
• Review available market research to identify top children’s toys and reason(s) for their popularity

Marketing & Sales
Growth Strategy
To grow the company, Wooden Grain Toys will do the following:
• Sell products at craft fairs in California, Oregon, and Washington.
• As business grows, advertise in target markets, especially in advance of the holiday season.
Communicate with the Customer
Wooden Grain Toys will communicate with its customers by:
• Providing an email newsletter with company news, product information, and craft fair schedule.
• Using targeted Google and Facebook advertisements.
• Utilizing social media such as Twitter, YouTube, Facebook, LinkedIn, Pintrest and Tumblr.
• Providing contact information on the company website.
• Adding labels on toys that include company name, contact info, and web address.
How to Sell
Currently, the only person in charge of sales for Wooden Grain Toys is the owner, Andrew Robertson. As profits increase, Wooden Grain Toys will look to add an employee to assist with social media and online marketing. The target demographic for the company will be parents of children aged 3-10. The company will increase awareness to our targeted customers through online advertising and attending craft fairs.

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