Components of a
“Components of a Business Plan”
I. Introduction and Statement of Business Concept
a. General statement of purpose and objectives
b. Historical background
i. Date of organization
ii. Present legal structure (solo, partnership, corporation)
iii. Major changes in business purpose, objectives, or strategies
c. Brief description of the market
d. Brief description of product(s)/service(s)
II. External Environment and Industry Analysis
a. Size and nature of the market
i. Description of total market
ii. Industry trends
iii. Target market
v. Factors influencing demand
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