1.See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how and other capabilities, (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name.
Blooming Brands
Outback Steakhouse. •
Carrabba’s Italian Grill. •
Roy’s Restaurant (Hawaiian fusion cuisine). •
Bonefish Grill (market-fresh fine seafood). •
Fleming’s Prime Steakhouse & Wine Bar. •
L’Ore?al •
Maybelline,
Lanco?me,
Helena Rubinstein,
L’Ore?al and Soft Sheen/Carson hair care products. •
Women’s health and personal care products (Stayfree, Carefree, Sure & Natural).
Neutrogena and Aveeno skincare products.
Johnson & Johnson
Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat).
Prescription drugs.
Prosthetic and other medical devices.
Surgical and hospital products.
Acuvue contact lenses
Peruse the business group listings for 3M company as shown as follows and listed at its website. How would you characterize the company’s corporate strategy – related diversification, unrelated, or a combination? Explain your answer and discuss it with other students.
Consumer products – for the home and office building Post-it and Scotch
Electronics and Energy – technology solutions for customers in electronics and energy markets
Health care – products for health care professionals
Industrial – abrasives, adhesives specialty materials, and filtration systems
Safety and Graphics – safety and security products; graphic solutions.
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