Assignment 1: Planning and Getting Ready for Persuasive Communication

(Individual Written Report, 30%)

This assignment expects you to demonstrate how well you can apply mainly concepts from Unit 1,2 & 4. You have to delineate the details of the 7 steps in the Detailed Planning of the Persuasive Communication.

Follow the seven steps suggested for Planning and Getting Ready for Communication (Unit 2) in the report. Describe your case with enough background information so that your reader can follow your report easily. Here you should clearly indicate who you are as a sender and who are your audience(s). Provide any relevant details about the sender and the receiver(s) of the communication and analyse them. Justify your choice of communication channel you choose to convey your message(s) and explain your desired response(s), etc. It is wise to check if there are any official communication channels provided by the organisation first if you choose to communicate to an organisation. Explain your communication process with clear explanations and present the sevenstep planning in a written report. To get your desired response from your target organization or person successfully, you will have to persuade your target skillfully and follow up your communication effectively. Before all these, an initial search on the organization’s webpage or an inquiry is recommended so that you can identify the right audience for your request. This background research can also help you pinpoint most of the details in the report before you apply the 7-step concepts with the elaboration of your ideas.

Format : The 3-page report [Use the provided standard answer sheet to write up the report without changing the format of the file including the margin, the font size (12 points) & style (Times New Roman), 1.5 line spacing etc. Not following the instructions on the assignment format could lead to mark penalty, any materials written beyond the first 3 pages will NOT be marked] o *Evidence (in English) to be included in the last page (not counted within the 3 pages): *e.g. a hyperlink/a website address, a screenshot image or a scanned image, etc. with which details of the overseas activity (option A)/the service plan (option B) can be found. 1 mark will be deducted if you submit non-English materials.

The report should be self-explanatory i.e. ideas should be explained clearly with a sufficient amount of details for readers. Note that the content of some steps should be explained in complete sentences:

Assignment samples will be provided. Note that they are NOT A-grade samples and not each of them follows the regulations on the assignment format. You may compare the way ideas are presented across the samples and critically decide how you would like to present your thoughts in words according to A1 instructions and how much details you need to justify each point.

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