Assignment 1: – A/B Testing

Q1: Please review the Rocket Fuel case along with our discussion in the class and answer the following questions.

Q1a: What is the independent variable in the experiment described in the Rocket Fuel case?

Q1b: What type of data (nominal, ordinal, interval, ratio) is the independent variable?

Q1c: What is the dependent variable in the experiment?

Q1d: What type of data (nominal, ordinal, interval, ratio) is the dependent variable?

Q2: Was the advertising campaign effective? (i.e., did additional consumers convert because of the advertising campaign?). Answer each of the following questions below will lead you to the answer of this question.

Q2a: Based on the NOIR classification (or data type) of the independent variable and the dependent variable, which statistical test do you think fits the situation most appropriately? 

  1. Chi-Square Test
  2. t-Test

Q2b: What is the test formula of the correct statistical test?

Q2c: Please report the test value based on your computation.

Q2d: Is the test result statistically significant? Why?

Q2e: Was the advertising campaign effective?

Q3: In A/B testing and other field experiments, it is important to design the right sample size.

Q3a: If Rocket Fuel had reduced the size of the existing control group by 50%, do you see any potential issues? _________. If your answer is yes, describe the potential issue(s) in no more than 30 words.

Q3b: If Rocket Fuel had increased the size of the existing control group by 50%, do you see any potential issues? _________. If your answer is yes, describe the potential issue(s) in no more than 30 words.

Q3c: If Rocket Fuel had run the trial campaign from November 2015 to December 2015, do you see any potential issues? _________. If your answer is yes, describe the potential issue(s) in no more than 50 words.

Q4: Assume that TaskaBella now would like to run another A/B testing. In this A/B testing, TaskaBella would like to figure out whether they should adjust the image of their advertisement campaign. Their current image is the following.

In the A/B testing, they want to know whether removing the three bags on the left of the image, as shown in the following image, will convert more people to purchase the handbag.

Q4a: What is the independent variable in this A/B testing?

Q4b: What type of data (nominal, ordinal, interval, ratio) is the independent variable?

Q4c: What is the dependent variable in this A/B testing?

Q4d: What type of data (nominal, ordinal, interval, ratio) is the dependent variable?

Q4e: What is the hypothesis tested in this A/B testing?

Research Paper 101
Calculate your paper price
Pages (550 words)
Approximate price: -

Reasons to trust Research Paper 101

On Time Delivery

We pride ourselves in meeting the deadlines of our customers. We take your order, assign a writer but allow some more time for ourselves to edit the paper before delivering to you. You are guaranteed a flawless paper on a timely manner...

24x7 Customer Live Support

Our team at Research Paper 101 is committed to handling your paper according to the specfications and are available 24*7 for communication. Whenever you need a quick help, you can talk to our writers via the system messaging or contact support via live chat and we will deliver your message instantly.

Experienced Subject Experts

Online Experts from Research Paper 101 are qualified both academically and in their experiences. Many are Masters and Phd holders and therefore, are qualified to handle complex assignments that require critical thinking and analyses...

Customer Satisfaction

We offer dissertation papers as per students’ wishes. We also help craft out the best topics and design concept papers. By ordering with us, you are guaranteed of defending and making through those hard faced professors in the defense panel!

100% Plagiarism Free

We at Research Paper 101 take plagiarism as a serious offence. From the start, we train our writers to write all their papers from scratch. We also check if the papers have been cited appropriately. Our website also has a tool designed to check for plagiarism that has been made erroniusly. In essense, the paper you get will be 100% legit...

Affordable Prices

We understand that being a student is very challenging, some students balance between work and studies in order to survive. We therefore offer pocket friendly rates that are very competitive in the market.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

error: