This is the same as a paper you have already written. Please help
Write a
10-to 12-page paper, excluding the title and Reference pages. Format your
paper according to APA style as outlined in the Ashford Writing Center and
utilize six to eight scholarly sources from the Ashford University Library in
addition to the course text.
The Zobisch Group was the first to introduce a digital pocket watch that
integrated the functions of an MP3 player, smartphone, and tablet. Consumers
ignored this invention for a couple of years. Then, virtually overnight, the
digital pocket watch became the latest “must have” technological
gadget even though the Zobisch Group did nothing to influence consumer
attitudes and buyer behavior. While the organization is delighted it’s invention
is the latest fad, it also realizes fads come and go quickly. The newest
“must have” digital gadget will soon replace the current digital
pocket watch.
What should the Zobisch Group do to communicate with and influence consumers in
order to extend its product’s shelf life?
In your paper, describe specific plans of action the Zobisch Group can set in
place to positively influence consumer behavior and thus, prolong the life of
their product. Include each of the following consumer behavior aspects in your
paper:
- Influence of social media,
especially blogging (Blogging, YouTube, etc.) - Targeting and segmentation
(culture, subculture, and social class and status?) - Consumer motivation and
perception - Consumer’s decision making
process - Personality
- Product life cycle
- Diffusion of innovation
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