You are the director of communications for a small non-profit hospital. You are about to be acquired by a larger healthcare system. The announcement will happen in one week. You need to prepare three documents. On the announcement day, the CEO will hold hold a number of employee forums. You need to prepare a question & answer document to prepare your CEO for the kinds of questions that may be raised by the employees. Be sure that you identify your three key points. This exercise is intended to demonstrate the importance of staying on message.
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