Write a 2200-word essay in which you identify and critically evaluate an appropriate methodology and method[s] to address a research question that you have formulated for the case study – Starbucks Coffee Company. You are required to identify a research question for the case study – Starbucks Coffee Company and propose an appropriate methodology and methods of data collection that will address the research question.
You should explain key characteristics of the methodology (i.e. approach, strategy) and methods and your rationale for choosing these. You need to critically evaluate the methodology and methods you have identified and acknowledge potential limitations to your research design.
Your work should be fully referenced, using appropriate literature sources.
Main source book: Research methods for business students
Saunders, M. N. K.Lewis, Philip,; Thornhill, AdrianEighth edition.Harlow, England :Pearson2019.
Then you can use any other sources.
The assessment follows an essay format, which should include an introduction, main body (with headings and subheadings) and conclusions.
• Introduction (approx. 250 words)
In your introduction, broadly outline the research process including key considerations for doing business research to set the context for your chosen research topic and research question for the case study, Starbucks Coffee Company.
• Main Body (approx. 1550 words)
In this section, you should critically evaluate the research design process, explaining the different elements of the research process from identifying your research topic and question to deciding upon a methodological approach and choosing appropriate data collection methods. You may wish to structure the main body text according to stages of the research process as follows:
o Identifying a research topic: consider the different purposes of research and briefly describe your chosen research topic; why it is of relevance, what is already known/understood about the topic and what specifically you would wish to investigate further.
o Formulating a research question: explain the importance of formulating a good research question, introduce your chosen research question and explain how it addresses the research topic.
o Choosing an appropriate methodology: discuss and critically appraise methodological considerations for the research question you have identified and recommend an approach that supports your research question.
o Selecting methods of data collection and analysis: discuss and critically appraise the range of method[s] of data collection and analysis available and decide which would be most appropriate to your research question, highlighting strengths and limitations of your recommended method[s].
o Ethical Considerations: demonstrate awareness of the ethical considerations required for your chosen research approach.
• Conclusion (approx. 400 words)
In this section, you should critically evaluate the research process and draw your own conclusions on the feasibility of the research design choices you have presented.
Demonstrate your understanding of the relationship between research question, methodology and methods. Show awareness of alternative approaches and key considerations of research design and offer justification for your recommended research strategy.
- The main text must be word-processed in Arial, font 12, double spacing, minimum 2cm margins all around.
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