you are required to evaluate the websites 1. www.notahstore.com/ . The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggest

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

• Know the business

• What is the business? (your choice)
• What is the idea? (the visioning process)

• Introduce the e-commerce business you have chosen.
  • Provide an overview of the business idea
• Product and type of services.
  • What are the different types of products? Explain
  • What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
  • Ø Characterize the marketplace.

    o
    Size,
    growth, demographics, structure, competition

    o
    Research
    the market and give an idea about each point

    Ø Describe the content of the business website

    Ø Conduct a SWOT analysis for the business (Explain each point)

    o
    At
    least three points for each

    Ø Develop an e-commerce presence map.

    o
    (For
    example: website, email … etc.)

    o
    What
    activities does the company use these platforms for? (E.g. marketing, customer
    service, news…etc.)

  • 1. Explain
    the current business e-commerce features 1 mark

    Ø What are the current website features?

    Ø
    What
    types of these features can be annoying to customers? Provide pictures.

    · What can you do to improve the current features on
    the website?2. Explain
    the business e-commerce process Ø Explain in detail all the steps from the time user enters the
    website until the final user buys a product.

    · What can be improved in the process?

    3. Site
    Design Ø Evaluate the website design focusing on the eight most important factors
    in successful e-commerce site design (ease of use, ease of purchase, simple
    graphics … etc.). You are required to evaluate each factor.

    o What can be improved in the site design to be one of
    the most successful e-commerce websites?4. Business
    software The
    development of an e-commerce website requires more interactive functionalities,
    such as the ability to respond to user input (name and address forms), capturing
    customer orders for goods and services, clearing credit card transactions on
    the fly, consolidating price and product databases, and even adjusting
    advertising on the screen based on user characteristics.

    Ø Explain the different types of software used on the website to
    perform the current functionalities.

    · What can be done to improve the software?

I want there to be no similarity and use of APA. I want references to the Ansors. I will attach the picture of the book we are looking at.