You are in the market for a new car and think you would like to own a Saab. According to research reported by Richard Nisbett and his associates, which of the following would be most likely to influence your decision? Why is this the best answer and what might explain this influence?
Under what circumstances are you persuaded by an argument from a peer or an associate in your life? Specifically, what are the things that they may do to increase your tendency to listen to their argument and what things should exist before you take action on their advice?
In general, how successful are obvious attempts to persuade? Summarize one piece of research that supports the notions that direct efforts to persuade are effective, and one that indicated that such direct effects are relatively ineffective?
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