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WU Women & Men Conform to The Pressure of Fashion Dictates Discussion

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I’m studying and need help with a Psychology question to help me learn.

Fashion is a fascinating phenomenon, largely because people seem to conform to its dictates. Be it clothing, footwear, accessories, makeup, hairstyle, home décor, lifestyle, and even body styles, people tend to go along with the latest trends. Media fashion images are inescapable; at supermarket checkouts, fashion magazine covers feature perfectly dressed, coifed, accessorized women and tanned, broad-shouldered, men with six-pack abs and bulging biceps. Most people do not look like this—but they try to—as evidenced by the billions spent yearly on clothes, cosmetics, diet plans, and gym memberships.

Q/ Post Informed by social psychology theory and research, please explain why, health reasons aside, women and men conform to the pressure of fashion dictates.

Reference:

Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). Social psychology (10th ed.). Boston, MA: Pearson.

  • Chapter 8, “Conformity and Obedience: Influencing Behavior”

Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Cialdini, R. B., & Kenrick, D. T. (2006). Going along versus going alone: When fundamental motives facilitate strategic (non)conformity. Journal of Personality and Social Psychology, 91(2), 281–294. https://doi-org.ezp.waldenulibrary.org/10.1037/002…

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