- You are an employee of a web design company and have been asked by your employer to create an unsolicited sales letter to attract business to a company that has either no website or an underdeveloped website. You need to identify a company on the internet that could use a website or an upgrade of services for an existing website. Your assignment is to write that company an unsolicited sales proposal letter to offer them an opportunity to get a website or an upgrade by your web design company. You need to include the following sections in your letter:
1) Introduction – begin with an attention-getting sentence that highlights audience benefits
2) What We Do – discuss what your company does in terms of products and services, who they have served in the past and what is the track record of success (maybe include customer testimonials).
3) Benefits to The Company – Discuss how you can assist their company in meeting their needs for web design and what the return on investment (ROI) will be for using your products and services
4) Next Steps – Discuss your “call to action” or next steps. Include how they should contact your or your plans to contact them for a follow-up discussion.
b. The formal letter should include the previous four sections with headers and use bulleted list to highlight products and services. (IMPORTANT)
c. All parts of a formal letter should be included as follows: header, dateline, letter address (can be fictitious), salutation, body, complimentary close and signature line (IMPORTANT)
d. The letter should be no less than a 750 word count (IMPORTANT) and be free of any spelling, grammar, punctuation and formatting errors. It should also be organized inductively!
e. Feel free to use an established web design website such as Revenflo or other web design companies to gain insight into who they are as a business and to better understand what Web Design companies do in terms of the products and services they offer.
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