Imagine you are working as an independent consultant and have been asked to write a report for IKEA to advise them on their international marketing strategy. The report should focus on two areas:
– An analysis of IKEA’s current marketing strategy
– Recommendations advising IKEA how it could increase its presence in international markets in the future
Write a clear and detailed report of 1500 words. The report must contain all of these sections:
- a professional title page and contents page
- the main sections used in a business report, as discussed in class
- a marketing analysis of IKEA’s marketing strategy using appropriate business frameworks
- recommendations for action which address the issues raised in 3)
- a list of references (at least 6 appropriate sources)
- a reflection section
- a final version of your report plan
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