Word Count: 1,000 to 1,250 words (required), not including executive summary
Grammar Requirement: Underline one sentence demonstrating semicolon use
The essay will include a title page, table of contents, executive summary, and
Works Cited page
The ultimate goal of this paper is to craft a proposal based on some aspect of the research and
evaluation you conducted of a company (based on 3-5
categories that you believe best speak to company health. Anticipate that your company will have both
strengths and weaknesses), offering the company and its leadership real and practical
suggestions to further strengthen the company.
This proposal should either 1) take a company strength and offer a means to further improve
upon it, or 2) address and remedy a specific company weakness. Any number of proposals
could be made to satisfy this assignment, so you do have quite a bit of creative latitude here.
Consider all relevant research conducted, knowing that you may need to perform
additional research to rise to the burden of proof.
Stronger papers will likely include a number of
secondary sources to support the framework of the proposal.
Clearly identify the audience for your proposal, then use the strategies from lecture, discussion,
and your textbooks to accomplish your goals. You are welcome to use a targeted SWOT
analysis as part of your brainstorming, but keep in mind that this is considered pre-writing and
should not be a part of your final draft.
This paper should avoid “magical thinking”: this proposal must be specific and needs to be
reasonable, actionable, and practical for that company. Timelines and budgets must be part
of this proposal, and visual aids should be used to help explain or clarify your proposal.
Counterarguments, in an effort to avoid the logical fallacy of slanting, should also be part of the
response.
You must cite these
materials according to MLA standards—, and it must be cited thoroughly
throughout and meticulously organized and proofread.
• Primary & Secondary sources that directly defend the
value of the proposal
• Sources must be intimately connected to the
company’s future
• Must support the claims made about the process
and expenses
• You must include a budget & a timeline!!
• Strong papers will defend with the proposal either
directly with evidence supporting the importance of
the proposed change or indirectly through the use of
effective counter-proposals.
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