This week, you learnt about some models:
In the lecture, about three models: WISPA, DENTS, ROAR
In the seminar, how to analyse research compiled into ROAR and classify each point as plus or minus for a biz, and if it is P, E, S, T
Now you must do your own research!
Please do your research:
Using the techniques you learnt last term in the EES module
Specifically, how you learnt in the lecture of Craig McEwan in week 8 of EES
Using the databases, and specialist journals and newspapers found in the library
Please do your own research as your assignment in a six part analysis
Six part analysis:
Complete CIGAR
Complete WISPA, including the sentences of S
Complete DENTS, i.e. the P of publications
Search the sentences in DENTS, i.e. databases, newspapers etc, and find answers
Compile the answers into ROAR – 30 pieces of information and answers
Allocate each to P, E, S or T, and also plus or minus, i.e. good or bad for your biz
Plus and minus summary for P, E, S, T, based on the totals!
Conclude whether itâ€s an attractive market?
WISPA, DENTS, ROAR, CM Morrison 2017
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