Select a store that provides an interesting consumer experience (possibly one from this article: https://behavioranalyticsretail.com/concept-store/ and that you visit as part of the field trip.)
Write a 700-800words paper (plus or minus) in which you analyze as fully as possible the way that the store was optimized to drive consumer behavior: what was done to increase its appeal, brand awareness, trial, multi-channel engagement, purchase, loyalty, etc.? What consumer targets does it seem to focus on? How? Why? What do you learn from it in terms of Consumer Behavior best practices?
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