Chapter 1:
The major differences between sales jobs and other jobs
Chapter 2:
How is the increased predominance of the internet in society has affected salespeople? How do sales jobs get impacted?
The relationship between marketing and the sales organization
Chapter 3:
Internet technology impact on the steps of personal selling
Chapter 4:
Understand the various salesforce structures depending on the type of business
Company-owned salesforce versus outsourced salesforce, know the differences and when to employ. Also, the role of telemarketing.
Chapter 5:
Recruiting sales reps sources for companies with an emphasis on technical products. Understand the pros and cons of each source. The hiring process for jobs involving technical expertise, who to hire.
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