This assignment is a continuation
assignment so you should refer the first assignment attached as word doc and write it with that context.
Students will develop a marketing plan for a small business (either
real or fictional). In Week 1, each group will submit a brief
introduction (1-2 pages) for their chosen business for instructor
approval. The introduction is worth 20 points. I completed this.. I have attached the file here. Use that a reference to complete the Week 2 The Final Marketing Plan below.
The final marketing plan, due in Week 2, is worth 180 points and should include the following sections:
1. Cover Page
2. Executive Summary
3. Target Customers
4. Unique Selling Proposition
5. Pricing and Positioning Strategy
6. Distribution Strategy
7. Promotions Strategy
8. Contingency Plans
The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.
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