Wk 2 – Strategic Plan, Part 1: Environmental Scan

Assignment Content

Resource:
Week 2 Assignment Grading guide.docx
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company.
Instructions:
Write a 1,000-word minimum environmental analysis in which you include the following:
Evaluate the company’s external environment by conducting an environmental scan that will consist of the following:

Assessment of the company’s general environment.
Evaluation of the organization’s industry environment.
The company’s competitor environment assessment i.e. an analysis of the firm’s competitors’ general and industry environments (please provide details for at least 2 competitors)
Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
NOTE

The three tables in the attached Environmental Scan Frameworks document provide the frameworks to be used for conducting your selected company’s external environmental scan.
Please add the assessment and evaluation of the external environment into the tables and insert these tables into your paper.
Week 2 Environmental Scan Assignment Frameworks.docx
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