For more than five decades, Robin M. Williams, Jr. served as professor for Cornell University Sociology Department. Williams contributed to the sociological analysis of our society by tracking some of the most challenging issues in the 20th Century.
In 1970, Williams identified ten key values (in order or priority) of United States culture:
- Equal Opportunity
- Achievement and Success
- Material Comfort
- Activity and Work
- Practicality and Efficiency
- Progress
- Science
- Democracy and Free Enterprise
- Freedom
- Racism and Group Superiority
Initial Post Instructions
Reflect upon Williams’ key values of 1970 America. For your initial post, address the following:
- Compare Williams’ list of 1970 values with your own perspective of principles in 2011. Are there similarities or have they changed? What has driven the change?
- Formulate a new list according to your perspective of the 10 Key Values of contemporary culture in America. You may use some of the values from Williams’ list or create an entirely new list based upon your beliefs, attitudes, and perspectives. Share your new list within the discussion board.
- Critique your 2011 Key Values in America. Explain the reasoning method in prioritizing the updated key values.


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