Who Are You?
It is important for your clients, your investors, and your own employees to know who you are as a brand and as a person. For Project, watch this video “John Paul DeJoria: Starting Paul Mitchell out of my car” https://youtu.be/pJwpwdTLpX8 and answer the following questions in your own words:
- What was an important turning point for Paul Mitchell?
- Is the turning point relevant by analogy to who Paul Mitchell is today? If so, how?
- When and where did the events in the story happen?
- Would the event in itself be of interest to Paul Mitchell’s customers? Why or why not?
- How does the story reflect the values of Paul Mitchell?
- Does the happy ending sound like boasting? Why or why not?
- How does the story link to your main communication — for example, ‘‘What this experience taught Paul Mitchell was . . .’’?
Your project should be at least 400 words.
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